Group Benefits Business Moving to the Age of Convenience

The group benefits arena, like many other aspects of insurance, is moving from the age of products to one of convenience as the industry evolves and tries to keep up with the demands of clients, say insurance providers.

Back in the days when insurance companies had career systems, the emphasis for advisors was on relationship building with clients, Mark Sylvia, president and CEO of Empire Life, told the May meeting of the Canadian Group Insurance Brokers ( CGIB).